20 skills
Real Estate Suite
Buyers Guide
Comprehensive buyer representation playbook for residential real estate agents working with first-time, move-up, relocation, and investor buyers. Use this skill when you need to build a complete buyer guide, create home search criteria worksheets, draft offer strategy documents, or walk a buyer through the entire purchase process from pre-qualification to closing day. Triggers: buyer consultation, buyer presentation, buyer guide, home search, purchase process, first-time homebuyer, buyer representation agreement.
real estateClosing Communication
Orchestrate a 30-45 day closing with proactive stakeholder updates, milestone emails, and a closing-day runbook that prevents last-minute surprises
real estateCma Narrative
Build a defensible, narrative-driven Comparative Market Analysis that survives seller ego, buyer skepticism, and appraiser scrutiny
real estateCounter Offer Strategy
Run principled negotiation tactics anchoring, bracketing, concession cadence, and multiple-offer management to win price and terms without burning the deal
real estateDue Diligence Checklist Re
Execute a disciplined 10-21 day real estate due diligence period with prioritized inspections, ordered contingency removal, and tight timeline tracking
real estateInspection Negotiation
Structure post-inspection negotiations with triaged repair requests, credit-vs-repair analysis, and walkthrough verification to protect the close date
real estateInvestor Pitch Property
Pitch a real estate investment opportunity — a single-family flip, a small multifamily, or a value-add retail strip — to passive investors without leaning on wishful pro-forma math. Use this skill when you have a property under contract or in an LOI stage and need a written pitch that can survive a sophisticated LP's review. Produces a ten-page investor memo covering deal summary, sponsor track record, market thesis, property business plan, pro-forma with base, downside, and upside cases, financing structure, sponsor waterfall and fees, and a plain-English risk section. Includes a one-page teaser for email, a target-return disclosure, and SEC 506(b) and 506(c) guardrails for US syndications.
real estateLease Agreement Overview
Walk a first-time landlord or tenant through a residential lease agreement clause by clause, so nobody signs something they cannot explain. Use this skill when you are a small landlord renting out a single-family home or a condo, or a tenant reviewing a lease before signing, and you want a plain-English overview of what each section commits you to. Produces a clause-by-clause breakdown of rent, security deposit, lease term, maintenance responsibilities, pet and guest policies, late fees, eviction procedures, and renewal terms, plus state-specific callouts for California, Texas, New York, and Florida rent and eviction rules. Includes a pre-signing redline checklist. Not a substitute for a real estate attorney on commercial leases.
real estateMarket Report Template
Publish a monthly or quarterly real estate market report that wins listing presentations and keeps you top of mind with your sphere. Use this skill when you are a residential agent or a small brokerage wanting to move past "call me for info" and publish data-backed commentary on your farm area — a ZIP code, a neighborhood, or a metro submarket. Produces a two-page report with median sold price, days on market, inventory months, price-per-square-foot trend, new listings versus closed sales, and an interpretation section that explains what the numbers mean for a buyer and a seller. Includes a social-media cutdown, an email version, and a sample infographic layout for Canva. Pulls from MLS or Altos Research data you already have access to.
real estateNeighborhood Description
Describe a neighborhood the way a local would explain it at a dinner party, not the way a Zillow bot generates on autopilot. Use this skill when you are a residential agent, a relocation consultant, or a property marketer creating neighborhood pages for your site, buyer packets, or market-report emails and want copy that ranks for "neighborhood name living" searches without fair-housing problems. Produces a 400-word neighborhood overview, a 90-word social caption, a block-by-block character description, a local-favorites list (coffee, food, parks, schools referenced factually), and a commute-and-connectivity snapshot. Flags language that implies racial, ethnic, or familial-status steering under the Fair Housing Act.
real estateOffer Letter Real Estate
Write a buyer's offer letter that wins a competitive house without using "love letters" that now invite fair housing complaints. Use this skill when you are a buyer or a buyer's agent submitting an offer on a residential property in a seller's market and want a cover narrative that complements the purchase contract, not a gushy paragraph about your dog. Produces a one-page professional offer letter covering price, financing terms, earnest money, inspection and appraisal posture, preferred closing date, and a brief buyer background focused on financial qualification rather than personal story. Includes a realtor cover-email template and fair-housing compliance notes so the letter helps the offer instead of jeopardizing it.
real estateOpen House Script
Transform open houses from passive showings into lead capture machines with scripted greetings, strategic property tours, sign-in conversion tactics, and a multi-touch follow-up sequence that converts 15-25% of visitors into active buyer consultations.
real estateProperty Listing Copy
Write MLS descriptions, Zillow/Realtor.com listings, and social posts that drive showings. Use proven headline formulas, feature-to-benefit translation, photography direction, and platform-specific character limits to turn a for-sale home into the most-clicked listing in its price band.
real estateProperty Management Sop
Build the operational backbone of a property management business: maintenance priority matrix, tenant communication cadence, rent collection workflow, emergency protocols, and vendor management. Deploy SOPs that cut maintenance response time by 40% and reduce rent delinquency below 3%.
real estateReal Estate Email Drip
Build buyer, seller, and sphere-of-influence email nurture sequences that stay in front of leads for 6-18 months without burning them out. Segment by lifecycle stage, deliver value monthly, and convert dormant contacts into active clients at a 6-12% annual rate.
real estateReferral Request Re
Generate real estate referrals systematically using proven timing windows (post-close, anniversary, life events), reciprocity anchors, and templates that feel personal, not transactional. Shift your business from 10% referral-sourced to 40-60% through deliberate ask cadence.
real estateRental Listing Copy
Write rental listings that get 3x the inquiries of generic Zillow copy. Use this skill when you are about to post a unit on Zillow, Apartments.com, Facebook Marketplace, or your own site and want headline, hero paragraph, and amenities copy that reads like a good human wrote it. Produces three voice variants (luxury, family-friendly, no-nonsense rental), a placeholder-ready template for unit specs, and a before-and-after example of a typical bad listing rewritten. Tuned for US rental markets and flags fair-housing phrases to avoid. Includes a photo caption bank and a standard applicant-prequalification block so you spend less time fielding calls from people who cannot actually rent the unit.
real estateSellers Guide
Produce a sellers guide you can hand to a homeowner at a listing appointment that does the objection-handling before they talk to the agent down the street. Use this skill when you are a residential listing agent and want a branded, polished PDF that walks a seller from "thinking about it" through closing day. Produces a 12 to 16 page guide covering the current market snapshot, a pricing-strategy section with comparables, pre-listing prep and staging, a marketing plan with photography and MLS strategy, expected timeline, offer evaluation, inspection negotiation, closing costs, and what-to-expect on moving day. Includes a customizable Canva template, an intro letter, and a seller net-proceeds worksheet.
real estateSocial Media For Agents
Run a real estate agent's social presence on Instagram, TikTok, and LinkedIn without posting 14 selfies and a sold-sign photo every week. Use this skill when you are a single agent or a small team and want a content cadence that mixes market-report tiles, neighborhood tours, buyer and seller education, and personal-brand posts that actually convert to listing conversations. Produces a 30-day calendar with captions and hashtags, five reel scripts under 45 seconds, a weekly story-template bank, a DM-to-appointment conversation flow, and a quarterly measurement plan focused on saves-and-shares rather than likes. Includes NAR advertising rules and fair-housing compliance notes.
real estateTenant Screening Guide
Screen a prospective tenant consistently enough to pick a good one and legally enough not to get hit with a fair housing complaint. Use this skill when you are a small landlord with one to ten rental units and want a standardized screening process instead of going with your gut on whoever toured first. Produces a written screening criteria document (income-to-rent ratio, credit score floor, rental history, criminal-history standard, prior eviction treatment), a rental application, an instructions page for services like TransUnion SmartMove, Experian RentBureau, or RentPrep, and a standard adverse-action denial letter that complies with the FCRA. Includes state-specific notes for California, New York, and local source-of-income protection rules.