15 skills
Fitness Wellness Suite
Corporate Wellness Pitch
Build persuasive B2B corporate wellness program proposals that win six-figure contracts. This skill walks you through ROI-driven pitch decks, program tier design, pilot program planning, and WELCOA-aligned benchmarks that HR directors and C-suite decision-makers actually respond to. Use when pitching workplace wellness, employee health programs, corporate fitness partnerships, or occupational health initiatives.
fitness wellnessFitness App Onboarding
Design high-converting digital fitness app onboarding flows that activate users in their first 72 hours and prevent the 80% Day-30 churn that kills fitness apps. This skill covers welcome email sequences, in-app messaging, habit loop design using Nir Eyal's Hook Model, progressive onboarding methodology, and first-workout recommendation logic. Use when launching a fitness app, redesigning onboarding, improving user activation, or reducing early churn.
fitness wellnessFitness Challenge Setup
Design and launch community fitness challenges that drive engagement, retention, and revenue for gyms, studios, apps, and online coaches. This skill covers gamification mechanics, challenge duration and difficulty curve design, social accountability models, leaderboard systems, and participant communication sequences. Use when creating 21-day challenges, transformation contests, step challenges, or any group fitness engagement campaign.
fitness wellnessGroup Class Description
Write compelling group fitness class descriptions that fill studios and reduce no-shows. This skill covers benefit-driven copywriting for 15+ class formats including HIIT, yoga, cycling, barre, boxing, Pilates, strength, dance, and more. Includes class format taxonomy, instructor bio templates, schedule page copy, and scheduling optimization frameworks. Use when launching new classes, revamping your studio website, building a class schedule page, or writing marketing materials for group fitness.
fitness wellnessGym Marketing Basics
Build a complete gym and fitness business marketing system from scratch — from membership funnels and seasonal campaigns to referral programs, local SEO, Google Business Profile optimization, and trial-to-member email sequences. This skill covers the full gym marketing funnel, ad copy for Facebook and Google, retention email flows, and referral program mechanics. Use when opening a gym, growing memberships, reducing churn, or building a fitness business marketing plan.
fitness wellnessHealth Coaching Intake
Design comprehensive health coaching intake systems that establish trust, assess readiness for change, and create actionable client plans from Day 1. This skill covers motivational interviewing techniques, the Transtheoretical Model (stages of change), SMART goal setting, health history assessment protocols, intake form templates, coaching agreements, and progress tracking frameworks. Use when starting a health coaching practice, onboarding new clients, improving your intake process, or building coaching program documentation.
fitness wellnessNutrition Plan Communication
Translate macro calculations, evidence-based nutrition protocols, and personalized meal plans into client-facing communication that drives adherence and measurable body composition results.
fitness wellnessOnline Training Program Launch
Launch an online training program — strength, hybrid, running, mobility, postpartum — without disappearing into Trainerize for six months building the perfect curriculum nobody ever sees. Use this skill when you are a coach or gym owner with a proven in-person method and you want to sell the remote version for $29 to $99 a month on your own site or through TrueCoach, Trainerize, or Everfit. Produces a 12-week launch roadmap, a sales-page draft with pricing and guarantee, a five-email pre-sale sequence, an onboarding flow for week one, a content calendar for Instagram and TikTok to warm cold traffic, and the drop-off re-engagement message for the day 10 plateau most programs ignore.
fitness wellnessPersonal Trainer Bio
Write a personal trainer bio that books new clients instead of listing your certifications like a LinkedIn profile. Use this skill when your gym website, Mindbody page, or Instagram needs a bio that tells someone exactly who you coach, what you actually do for them, and why they should pick you over the trainer two studios down. Produces a 180-word long-form website bio, a 50-word Mindbody/Classpass short bio, a 150-character Instagram bio with hook and CTA, and a three-sentence email-signature version. Includes a credentials-and-specialty selector so the bio frames your NASM, CSCS, or RD credentials as a client outcome, not a wall of acronyms.
fitness wellnessSupplement Description
Write supplement product descriptions that hit the search intent and survive Amazon's compliance review — no "cures," no "treats," no structure-function claims that will cost you your listing. Use this skill when you sell a dietary supplement through Shopify, Amazon, or a natural-foods retailer and need copy that ranks and converts without a warning letter from the FDA. Produces a long-form product page with benefits-led hero, ingredient-by-ingredient breakdown with referenced dosage studies, suggested-use block, warnings, and a full supplement-facts layout. Includes an Amazon-title and bullet variant, an Instagram caption, and a FDA-compliant claims cheat sheet covering what you can and cannot say.
fitness wellnessTransformation Testimonial Guide
Collect and publish client transformation testimonials that sell your coaching without the before-and-after photo sleaze that gets accounts shadowbanned. Use this skill when you coach fitness, nutrition, or wellness and you have clients with genuine results you want to feature across your site, Instagram, and sales page. Produces a testimonial intake questionnaire, a written case-study template with starting point, protocol, setbacks, and outcome, a short-video interview script under three minutes, a photo-release and marketing-use consent form, and an FTC endorsement-guide disclosure block. Includes guidance for avoiding extraordinary-weight-loss claims that trip Meta ads policy and FTC deceptive-health-claims review.
fitness wellnessWellness Blog Strategy
Build a wellness blog strategy that ranks in Google's Your Money or Your Life (YMYL) category, passes E-E-A-T scrutiny, and drives qualified organic traffic to services and products.
fitness wellnessWellness Podcast Plan
Launch and operate a wellness podcast with production-grade format selection, guest outreach systems, episode batching, and monetization paths that hit revenue benchmarks without burning the host.
fitness wellnessWellness Retreat Copy
Write transformation-driven wellness retreat copy across landing pages, itineraries, booking confirmations, and the full pre/post-retreat communication sequence that fills seats and drives re-bookings.
fitness wellnessWorkout Program Description
Write workout program descriptions that accurately communicate periodization, progressive overload, and goal-specific programming so athletes buy the right program and stick with it through completion.