20 skills
Ecommerce Suite
About Us Page
Craft a conversion-optimized About Us page for ecommerce brands using the StoryBrand framework and founder story arc methodology. This skill walks you through brand storytelling, team bios, mission/vision/values articulation, and trust signal integration to turn your origin story into a customer acquisition asset. Use when launching a new store, rebranding, or when your current about page has high bounce rates and zero engagement. Delivers a complete page draft, team bio templates, and social proof placement strategy.
ecommerceBundle Upsell Strategy
Design revenue-maximizing bundle offers and upsell flows for ecommerce stores using pricing psychology, cross-sell matrices, and AOV optimization frameworks. This skill covers product bundling strategy, upsell funnel architecture, A/B testing plans, and email-based upsell sequences grounded in behavioral economics principles like the decoy effect and price anchoring. Use when average order value is flat, when launching new product bundles, or when your upsell conversion rate trails the 10-25% industry benchmark. Delivers bundle configuration templates, upsell flow wireframes, and revenue projection models.
ecommerceCart Abandonment Strategy
Build a complete cart abandonment recovery system using Baymard Institute checkout UX research, behavioral email sequences, SMS follow-up flows, and retargeting ad campaigns. This skill covers exit intent trigger logic, a proven 3-email recovery sequence, SMS templates, retargeting ad copy, and a checkout optimization checklist grounded in real conversion data. Use when your cart abandonment rate exceeds the 69.8% industry average, when launching a new checkout flow, or when your existing recovery emails underperform the 5-10% recapture benchmark. Delivers a complete multi-channel recovery playbook with templates ready for Klaviyo, Postscript, and Meta Ads.
ecommerceCategory Page Copy
Write SEO-optimized category page copy for ecommerce stores using information scent theory, faceted navigation best practices, and modern category page architecture. This skill produces conversion-focused category descriptions, filter and sort recommendations, internal linking strategies, and FAQ schema markup templates that drive organic traffic and guide shoppers to purchase. Use when launching new product categories, optimizing existing pages with thin content, or when category pages rank poorly despite having strong product pages. Delivers complete category page copy, SEO structure, and JSON-LD FAQ schema ready for implementation.
ecommerceCustomer Service Response Templates
Customer Service Response Templates skill for ecommerce support teams, CX managers, and DTC founders. Use this skill when you need to build a complete library of customer service reply templates — covering order status, shipping delays, refunds, damaged goods, WISMO, returns, cancellations, and escalations. Generates deployment-ready macros for Gorgias, Zendesk, Front, Re:amaze, Kustomer, Help Scout, and Shopify Inbox. Trigger words: customer service templates, support macros, reply templates, canned responses, help desk templates, CX playbook, service recovery, escalation templates.
ecommerceDropshipping Product Selection
Dropshipping Product Selection skill for ecommerce entrepreneurs, private label brands, and sourcing managers. Use this skill when you need to systematically evaluate and shortlist dropshipping products — scoring viability, validating niches, vetting suppliers, and modeling unit economics. Works with AliExpress, Alibaba, Spocket, CJ Dropshipping, Zendrop, SaleHoo, Modalyst, and domestic 3PL sourcing. Trigger words: dropshipping products, product research, niche validation, supplier evaluation, product scoring, sourcing strategy, winning products, product-market fit.
ecommerceFaq Page Builder
Build an FAQ page that reduces support tickets and ranks in Google's People Also Ask box — the two jobs the page is supposed to do. Use this skill when your DTC store is drowning in the same four questions every week and your existing FAQ is a two-answer afterthought buried in the footer. Produces a structured FAQ with 15 to 25 questions grouped by category (shipping, returns, product care, sizing, wholesale), each with a concise answer in 40 to 80 words. Includes FAQPage schema markup for Shopify, BigCommerce, or a static site, a plain-text version for your support macros in Gorgias or Zendesk, and a quarterly update cadence to surface new questions.
ecommerceHoliday Campaign Plan
Plan your Q4 holiday campaign in October, not the Wednesday before Black Friday when your agency slack goes quiet. Use this skill when you run a Shopify or WooCommerce store between $100K and $10M in annual revenue and you want a connected plan for Black Friday, Cyber Monday, and the full December gift window. Produces a ten-week campaign calendar with pre-promo warm-up, BFCM deal structure, gift-guide content, email and SMS sequences for Klaviyo, Meta and Google ad creative briefs, and a Boxing Day clearance playbook. Includes a margin-protection pricing cheat sheet so you do not discount yourself into a bad January.
ecommerceHomepage Hero Copy
Rewrite the first screen of your homepage so a new visitor knows what you sell, who it is for, and why to click within four seconds. Use this skill when your Shopify, Webflow, or Squarespace hero currently says "Welcome to our store" or something only your mom would understand, and your bounce rate shows it. Produces three hero variants tuned to different strategies — outcome-led, product-led, and social-proof-led — each with headline, subhead, one-line value prop, and primary CTA. Includes a mobile-first wordcount check, above-the-fold supporting block (four-up trust bar, featured-in row, or category split), and A/B testing plan for Shopify or Optimizely.
ecommerceLoyalty Program Design
Design a DTC loyalty program that actually improves repeat rate and AOV — not a 1% cashback tier that costs you money while changing nothing. Use this skill when you operate a Shopify or BigCommerce store with at least a year of repeat-customer data and want to move from ad-hoc discount codes to a structured program you can run on Smile, Yotpo, or LoyaltyLion. Produces a program blueprint with earn-and-burn mechanics, three tier thresholds, referral rewards, VIP experiential benefits, a launch announcement email, a customer FAQ, and a measurement plan built around redemption rate and 90-day repeat revenue. Includes unit-economics sanity check before you commit.
ecommerceMarketplace Listing
Multi-channel marketplace listing optimizer for Amazon, Etsy, eBay, and Walmart sellers. Use this skill when you need to create, optimize, or audit product listings across marketplaces — covering keyword research, backend search terms, bullet point copywriting, image requirements, and algorithm-specific ranking tactics. Delivers platform-ready listing packages with A9/A10, Cassini, and Etsy SEO compliance built in.
ecommercePost Purchase Flow
Post-purchase email and messaging sequence builder for ecommerce brands. Use this skill to create a complete 6-email post-purchase flow — order confirmation, shipping notification, delivery follow-up, review request, cross-sell recommendation, and win-back sequence. Covers post-purchase dissonance reduction, NPS timing methodology, and customer journey mapping from checkout through repeat purchase. Delivers ready-to-load email templates for Klaviyo, Mailchimp, Omnisend, or any ESP.
ecommerceProduct Description Writer
Conversion-optimized product description writer for ecommerce and DTC brands. Use this skill to generate product copy in short, medium, and long formats — bullet points, feature-benefit breakdowns, technical specs, and full product page narratives. Applies FAB (Features-Advantages-Benefits) framework, sensory language methodology, and SEO product copy structure. Delivers A/B variants, mobile-optimized formatting, and platform-specific copy for Shopify, Amazon, and custom storefronts.
ecommerceProduct Photography Brief
Give your product photographer a brief specific enough that the first round of shots is usable, not a day of reshoots because "the lifestyle ones look weird." Use this skill when you are hiring a freelance photographer or running an in-house shoot for a DTC or Amazon product catalog and need a detailed shot list before studio time starts ticking. Produces a brief with shot-by-shot requirements (white-background, angle variations, detail, scale reference, lifestyle, in-use), prop and model direction, lighting notes, mood board references, and deliverable specs sized for Shopify, Amazon, Instagram, and email. Includes a pre-shoot product-prep checklist and a post-shoot QA template.
ecommerceReturn Policy Template
Write a return policy that protects your margins without scaring off the buyer who was about to click Checkout. Use this skill when your DTC Shopify store is either getting abused by serial returners or losing conversions because the policy is buried in a 2008-era legal page. Produces a customer-facing return policy covering time window, condition requirements, original-tags rules, return-shipping cost responsibility, refund versus store credit default, and final-sale exceptions. Includes a customer service email template bank for the four most common return requests and a warehouse-ops SOP. Written to meet FTC Mail Order Rule requirements and Shopify, Amazon, and Etsy platform expectations.
ecommerceReview Request Sequence
Get more (and better) reviews for your DTC products without resorting to review-gating, which Google will ding you for. Use this skill when you sell on Shopify or Amazon, have a month of post-purchase traffic, and want to stop leaving reviews to chance. Produces a three-touch review-request sequence timed to delivery plus 7, 14, and 28 days, with photo-prompt variants, an SMS companion, and a customer-service redirect for unhappy buyers. Includes platform-appropriate templates for Judge.me, Loox, Okendo, and Amazon's Vine-compliant follow-up. Flags FTC endorsement-guide language you can use without tripping the recent false-review rulemaking.
ecommerceShipping Policy
Publish a shipping policy that answers the three questions every shopper asks — how much, how fast, what if it breaks — without a legal page that reads like a carrier contract. Use this skill when your Shopify or Etsy store has grown past the "we figure it out per order" stage and customers are asking pre-purchase shipping questions your support inbox can't keep up with. Produces a policy covering processing time, domestic and international rates, carrier options (USPS, UPS, FedEx), insurance, lost-or-damaged handling, P.O. box and APO/FPO rules, and a holiday-cutoff section. Includes pre-purchase shipping-widget copy and a customer-service response bank for the four most-asked questions.
ecommerceShop Launch Checklist
Launch a Shopify, BigCommerce, or Squarespace store without Day 1 embarrassments — broken checkout, missing tax rules, an SSL warning in the address bar. Use this skill when you have products, branding, and a store URL in hand but need the full pre-launch QA to ship with confidence. Produces a 60-item launch checklist grouped by domain (store setup, payments, shipping, taxes, legal pages, email, analytics, SEO, ads-readiness), a soft-launch plan for friends-and-family orders, a Day 1 marketing push, and a 30-day post-launch optimization sprint. Includes a Shopify-specific app-audit list and links to the three legal-page generators you should not skip.
ecommerceSubscription Box Description
Write a subscription-box landing page that makes the recurring charge feel like a gift to yourself, not a trap to escape in month two. Use this skill when you are building a subscription business on Shopify with Recharge, Bold, or Appstle and need hero-to-checkout copy that spells out what's in the box, what arrives when, and what it actually costs per month. Produces a full product page with hero, what-you-get gallery captions, cadence-and-pricing tiers, shipping and skip-or-cancel policy, four social-proof blocks, and a gifting variant for seasonal pushes. Includes FTC-compliant auto-renew disclosure and a cancellation-flow script that keeps churn honest.
ecommerceWholesale Pitch
Pitch your DTC brand to independent retailers or a Faire account without sounding like every other cold email the buyer will ignore this week. Use this skill when your brand has proven product-market fit online and you are ready to open wholesale as a second revenue channel in boutiques, gift shops, or natural-food stores. Produces a two-page line sheet with wholesale pricing and MOQ, a 90-second sizzle pitch, a personalized retailer outreach email, a Faire or Bulletin profile description, and an account-opening packet with net-30 terms and return policy. Includes buyer objection-handling notes for the five questions retailers always ask about margin and merchandising.