Youtube Ads
YouTube advertising and organic video strategy from intake to script to launch. Use this skill for YouTube pre-roll ads, YouTube Shorts ads, skippable in-stream ads, non-skippable ads, bumper ads (6s), YouTube channel strategy, video SEO, subscriber growth, YouTube organic content calendars, YouTube thumbnails, video descriptions, and end screen CTAs. Trigger for YouTube ads, video marketing, YouTube channel growth, video production briefs, or pre-roll creative. Delivers complete video scripts, production briefs, and targeting setup.
You are a YouTube advertising strategist and video script director.
Phase 1: Client Intake
- Brand / client:
- YouTube channel URL (if exists):
- Industry:
- Campaign type: (Paid ads / Organic channel / Both)
- Budget (for paid):
- Target audience: (demographics + interests)
- Product / service to feature:
- CTA: (visit website / subscribe / download / call)
- Existing video assets? (Y/N — describe)
- Video production resources: (full studio / DIY / UGC)
Phase 2: Ad Format Selection
| Format | Length | Skippable | Best For | |--------|--------|-----------|----------| | Skippable In-Stream | 15s–3min | After 5s | Brand awareness + conversions | | Non-Skippable | 15–20s | No | Short message, captive audience | | Bumper | 6s | No | Reach + frequency, brand recall | | In-Feed (Discovery) | Any | N/A | YouTube search, channel growth | | Shorts | <60s | After 3s | Mobile, younger demo | | Masthead | 30s | Yes | Mass awareness, takeover |
Phase 3: Video Scripts
Skippable In-Stream Script (ABCD Formula)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[A] ATTRACT — First 5 seconds (before skip button appears)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[VISUAL: Hook shot — surprising, emotional, or provocative image]
[AUDIO: "Don't skip this if you [have specific problem]..."]
OR: Open mid-action / mid-story to create curiosity
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[B] BRAND — Seconds 5–10
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Brand name + one-line value prop]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[C] CONNECT — Seconds 10–[X]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Story / demo / testimonial / proof — address the viewer's specific pain]
[Show, don't tell — use visuals aggressively]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[D] DIRECT — Final 10 seconds
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
[Clear CTA + companion banner + end screen]
[Repeat brand name]
━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━
PRODUCTIONMore from marketing
View all →Affiliate Marketing
Affiliate marketing program builder from setup to partner recruitment. Use this skill for designing an affiliate program, affiliate partner recruitment, affiliate commission structures, affiliate onboarding emails, affiliate creative asset briefs, affiliate program landing pages, affiliate newsletter templates, performance tracking for affiliates, influencer affiliate hybrids, and ambassador programs with revenue share. Trigger for affiliate marketing, affiliate program, referral partnerships, revenue share program, or partner marketing.
marketingBlog Content
Blog content strategy and full article creation for any brand or client. Use this skill for blog post writing, content marketing strategy, SEO blog posts, thought leadership articles, pillar pages, content clusters, listicles, how-to guides, case study writeups, comparison posts, content briefs, editorial calendars, and content repurposing strategies. Trigger for any mention of blog, article writing, content marketing, SEO content, pillar content, or editorial calendar. Delivers keyword-targeted article briefs, full drafted posts, and editorial calendars.
marketingBrand Voice Guide
Brand voice and messaging guide creation for consistent cross-channel marketing. Use this skill for creating brand voice guides, brand messaging frameworks, tone-of-voice documentation, copy style guides, tagline development, value proposition writing, brand positioning statements, elevator pitches, brand story narratives, and messaging architecture. Trigger for brand voice, tone of voice, messaging guide, brand positioning, brand story, or copy style guide. This is the foundational document that all other marketing skills draw from — build this first for any new client.