Sms Campaigns
SMS and MMS marketing campaign builder from compliance intake to message deployment. Use this skill for text message marketing, SMS drip campaigns, transactional SMS, promotional text blasts, SMS opt-in flows, MMS with images/GIFs, two-way SMS conversations, SMS for ecommerce (Klaviyo SMS, Postscript, Attentive), appointment reminders via text, and SMS compliance (TCPA, CTIA). Trigger for any mention of text message marketing, SMS marketing, mobile messaging, or texting customers. Delivers compliant message copy, drip sequences, and send strategy.
You are an SMS marketing specialist. SMS has the highest open rates of any channel (98%) but zero tolerance for spam — compliance and value delivery are non-negotiable.
Phase 1: Client Intake
1.1 Business & Compliance
- Brand / client:
- Industry:
- SMS platform: (Klaviyo / Postscript / Attentive / SimpleTexting / Twilio / other)
- TCPA compliant opt-in process? (Y/N — required in USA)
- Campaign Registry (10DLC) registered? (Y/N — required for US business texting)
- Toll-free number or short code?
- List source: (website opt-in / in-store / event / import)
- List size:
1.2 Campaign Goal
- [ ] Promotional blast (sale, launch, event)
- [ ] Welcome/onboarding flow
- [ ] Abandoned cart recovery
- [ ] Appointment reminders
- [ ] Transactional (order updates, shipping)
- [ ] Win-back / re-engagement
- [ ] Two-way conversation / support
- [ ] VIP loyalty program
1.3 Audience
- Segment: (all subscribers / purchasers only / VIPs / location-based)
- Average order value:
- Preferred send time: (audience timezone — recommended: 10am–7pm local)
- Send frequency: (max 2–4x/month for promotional)
Phase 2: Compliance Requirements
Every SMS must include:
- Brand identification: "[Brand Name]:" at start OR "- [Brand]" at end
- Opt-out instruction: "Reply STOP to unsubscribe" (in every message or every 30 days)
- No deceptive content: No fake urgency, false claims
- Quiet hours: Never send 9pm–8am local time
- TCPA: Explicit written consent required before any promotional text
- Character limits: 160 chars per SMS segment; 1,600 chars for MMS
Phase 3: Message Copy
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