Podcast Scripts

Phase 1: Intake

• Brand / client:
• Product or service being advertised:
• Target podcast genre: (business / true crime / comedy / health / news / tech / sports)
• Ad placement: (Pre-roll 15–30s / Mid-roll 60–90s / Post-roll 30s)
• Ad type: (Host-read / Produced spot / Dynamic insertion)
• Key message / USP:
• Offer: (promo code / free trial / discount / unique URL)
• CTA URL or promo code:
• Tone: (match podcast host's natural tone — casual / professional / funny)
• Exclusivity restrictions: (competitor brands in same show)

Phase 2: Ad Scripts

Pre-Roll (15–30 seconds)

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PRE-ROLL — [Brand] — [Duration]
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"Before we get into today's episode, a quick word from our sponsor [Brand Name].

[1–2 sentences about product — what it is + who it's for]
[One compelling reason to try it right now]

Go to [URL] or use code [CODE] for [offer].
That's [URL] — check it out."
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Mid-Roll Host-Read (60–90 seconds)

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MID-ROLL HOST-READ — [Brand] — 60–90s
TALKING POINTS (host personalizes — do not read verbatim):
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[1] The hook: What problem does this solve for the listener?
   Personal anecdote or experience the host can relate to

[2] What it is: Simple, clear explanation of the product/service
   Key benefits (3 max):
   • [Benefit 1]
   • [Benefit 2]  
   • [Benefit 3]

[3] Why this audience specifically: Tie to show's niche/audience

[4] The offer:
   "Go to [URL] — the link's in the show notes — and use code [CODE] 
   to get [specific offer]."
   "[Optional: urgency — offer expires / limited time]"

[5] The close: "Seriously, [brand] has been great for [personal benefit 
   if host uses product]. Check it out at [URL]."
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Produced 30-Second Spot (voice actor)