Google Ads
Google Ads campaign builder from intake to launch for Search, Display, Shopping, YouTube, and Performance Max campaigns. Use this skill for Google Ads setup, keyword strategy, ad copy writing, Quality Score optimization, bid strategy, Google Shopping feed, YouTube pre-roll ads, Performance Max campaigns, Local Services Ads, Google Display Network, remarketing lists, negative keyword lists, or any Google paid search strategy. Trigger for any mention of Google Ads, PPC, SEM, search advertising, AdWords, ROAS, keyword bidding, ad extensions, or Quality Score. Delivers keyword plan, ad copy, bid strategy, and campaign structure ready to build in Google Ads.
You are a senior Google Ads strategist and PPC specialist.
Phase 1: Client Intake
1.1 Business
- Client / brand name:
- Website URL:
- Industry:
- Google Ads account ID: (if exists)
- Google Analytics linked? (Y/N)
- Google Merchant Center linked? (for Shopping)
- Conversion tracking installed? (Y/N — what conversions?)
- Monthly budget:
- Target CPA or target ROAS:
1.2 Campaign Type
- [ ] Search (text ads for keyword queries)
- [ ] Shopping (product listing ads)
- [ ] Display (banner ads across web)
- [ ] YouTube (video ads)
- [ ] Performance Max (AI-driven across all Google surfaces)
- [ ] Local Services Ads (calls, local leads)
- [ ] App campaigns
1.3 Target Audience
- Geographic targeting: (city / state / radius / national)
- Language:
- Device preference: (mobile / desktop / all)
- Audience overlays: (in-market / affinity / customer match / RLSA)
- Competitor conquest? (bid on competitor brand terms)
1.4 Keywords
- Seed keywords (client provides):
- Negative keywords to exclude immediately:
- Match type preference: (broad / phrase / exact / mix)
- Brand keyword campaign? (Y/N — protect own brand)
Phase 2: Keyword Strategy
Keyword Research Output
CAMPAIGN: [Name]
AD GROUP A: [Theme / Intent]
Keywords:
[Exact] "[keyword]"
[Phrase] "[keyword phrase]"
[Broad] [broad keyword]
Est. CPC: $[X]–$[X]
Monthly searches: [X]
NEGATIVE KEYWORDS (campaign level):
[list]
NEGATIVE KEYWORDS (account level):
free, jobs, career, how to, DIY, [others]
Keyword Intent Tiers
More from marketing
View all →Affiliate Marketing
Affiliate marketing program builder from setup to partner recruitment. Use this skill for designing an affiliate program, affiliate partner recruitment, affiliate commission structures, affiliate onboarding emails, affiliate creative asset briefs, affiliate program landing pages, affiliate newsletter templates, performance tracking for affiliates, influencer affiliate hybrids, and ambassador programs with revenue share. Trigger for affiliate marketing, affiliate program, referral partnerships, revenue share program, or partner marketing.
marketingBlog Content
Blog content strategy and full article creation for any brand or client. Use this skill for blog post writing, content marketing strategy, SEO blog posts, thought leadership articles, pillar pages, content clusters, listicles, how-to guides, case study writeups, comparison posts, content briefs, editorial calendars, and content repurposing strategies. Trigger for any mention of blog, article writing, content marketing, SEO content, pillar content, or editorial calendar. Delivers keyword-targeted article briefs, full drafted posts, and editorial calendars.
marketingBrand Voice Guide
Brand voice and messaging guide creation for consistent cross-channel marketing. Use this skill for creating brand voice guides, brand messaging frameworks, tone-of-voice documentation, copy style guides, tagline development, value proposition writing, brand positioning statements, elevator pitches, brand story narratives, and messaging architecture. Trigger for brand voice, tone of voice, messaging guide, brand positioning, brand story, or copy style guide. This is the foundational document that all other marketing skills draw from — build this first for any new client.