Display Ads
Display advertising creative brief and campaign setup for Google Display Network, programmatic advertising, and banner ad campaigns. Use this skill for Google Display Network campaigns, banner ad design briefs, HTML5 ad specs, programmatic display strategy, native advertising (Taboola / Outbrain), responsive display ads, contextual targeting, brand awareness display campaigns, and display ad copywriting. Trigger for display ads, banner ads, GDN, programmatic advertising, native ads, or visual advertising campaigns.
Phase 1: Intake
- Brand / client:
- Industry:
- Campaign goal: (awareness / traffic / retargeting / leads)
- Platform: (Google Display Network / Programmatic / Taboola / Outbrain / Amazon / other)
- Budget: ($X/day or $X total)
- Target audience: (demographics / interests / topics / placements)
- Creative assets available? (logo / images / video / none)
- Brand colors + fonts:
- CTA: (Learn More / Shop Now / Get Quote / Sign Up)
Phase 2: Ad Sizes (Standard IAB Sizes)
Priority ad sizes (cover 90%+ of available inventory):
1. Leaderboard: 728×90px
2. Medium Rectangle: 300×250px (most common)
3. Large Rectangle: 336×280px
4. Half Page: 300×600px (highest viewability)
5. Wide Skyscraper: 160×600px
6. Mobile Banner: 320×50px
7. Large Mobile Banner: 320×100px
8. Billboard: 970×250px (high-impact)
Phase 3: Ad Creative Brief
AD SET: [Name]
Campaign: [Campaign]
Target: [Audience segment]
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CREATIVE DIRECTION:
Background: [Color / image / gradient]
Logo placement: [Top-left / Top-center]
Hero visual: [Product / person / illustration]
HEADLINE (max 30 chars): [Benefit-led or curiosity]
BODY (max 45 chars for larger formats):
[Supporting message or social proof]
CTA BUTTON: [Text] | Button color: [#hex]
RESPONSIVE DISPLAY AD (Google auto-assembles):
Headlines (5): [List 5 — 30 chars each]
Long headlines (1): [90 chars]
Descriptions (5): [List 5 — 90 chars each]
Business name: [Brand]
Images: [Landscape 1.91:1 / Square 1:1 / Portrait 4:5]
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Phase 4: Targeting Strategy
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